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Cost per Acquisition is the process whereby the publisher (the person who puts the products in their site) is paid a certain percentage for successfully selling a product after the user (viewer) clicked on a link (e.g. a book) and purchased it.
Cost Per Acquisition does not work too well on blogs because people are not so much ready to buy products…the came to read your blog not for a tour of the local amazon.com store.
The best places where CPA works is on ecommerce websites, especially for products which many people like, these could be anywhere from ipods to technology or high fashion bags, clothing etc…You can also get away with using lots of CPC visual displays from Chitika eMiniMalls or TTZ media (because a high percentage of users purchasing online are usually unaware…they think the ad is a CPA)
I highly recommend that you set up a small ecommerce niche shop specialiazing in one kind of product (ipods, technology, computers do very well despite a high density market). If you set up a small ecommerce niche shop you can do exceptionally well if you market it well enough.
There are some very good cost per acquisition networks available out there, some of the best are. Amazon Associates has been around for a very long time, their system is very simple. You find a product or products, you get the ad code and you place it on your site. You will be commissioned about 8% if a user successfully purchases this item, which is why it is called a CPA network because the user must acquire the product.
Shareasale is similar to the other programs, your typical advertiser provides Shareasale with their product link and shareasale is used as a third party to serve the ads of the advertiser. Once you have successfully been accepted into the shareasale program you can start getting money by promoting products with affiliate links on your site in order to get a commission (usually 5% to 8%)
Posted on November 10, 2007
Filed Under Site Development |
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