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You may not know it yet, but your blog may have some problems that are turning visitors off…but more importantly they are making search engines put a big red flag on your domain name and saying “Don’t Index That Site!” There are some core fundamentals of a web site which you must take into consideration at all times, and today I am here to explain them to you.
1. No Follow For Most (All) External Links
The Google attacks for people not using the tag rel=”nofollow” in their links continue. This tag should be used for most of your external links (all of them if possible). This will show Google that you understand the meaning of no follow links. Why use a nofollow link? A no follow enabled link will ensure that those back-links are not “worthy” links and therefore you will not be penalized for linking to 20 odd sites in hundreds of pages of content.
2. Valid XHTML and CSS
This is one that not everyone knows, but it is quintessential for a good web site, valid XHTML and CSS ensure that search engines are able to browse your web page in the correct way. This means that the structure you use can be understood by search engines and there are no glaring problems that will prevent them from finding articles or pages.
3. Reducing Load Time
This is a big one, reducing load time on a web page can be one of the simplest or one of the hardest things to do. Why? For blogs like me, the masthead and the footer I use are pretty big images, and I have a couple more around the place, but the economy is in my titles, I use CSS titles and navigation bars (none of that JavaScript image rollover stuff, they take ages to load). But I still score poorly for load time and so do many other web-sites in the world of blogging. When you get the time it is great to do the following..
- Audit your site, check it at all the free web analyzers on the web, you will find that some sites rate your site well, and other rate your site poorly. But it is a good thing to know why they are rating it well or otherwise.
4. Displaying Feed Count
Yet another big one…some blogs display feed count when they don’t even have 50 readers yet. This is just simply, ridiculous. Look at Dosh Dosh, Maki waited until the blog had 10,000 subscribers and then, and only then was the feed count displayed! That is what I call, patience and integrity at it’s very best.
5. Your Blog’s Theme
Now…this one is pretty much self explanatory, if you have a bad theme, you don’t get visitors. Get a better theme today if you think yours is not up to standard. Your theme reflects you as a person, so make sure it is organized, neat, clean and easy to navigate through (even if your room looks like a tornado just passed through it and you were too lazy to pick up the pieces).
These tips can be implemented today, and I urge you to do so. There is nothing better than improving your readers experience at your blog. Remember, if they like it that much, they will subscribe, comment and do so much more.
Posted on January 22, 2008
Filed Under Blog and Site Improvement |
Tags: external links, feedburner feed count, load time, nofollow, valid css, valid xhtml
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7 Responses to “5 Easy To Implement Blog Improvement Tips”
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Good post. Admittedly, I haven’t gone back and check out whether my theme validates or not and my bet is that it probably doesn’t. I think when I finally get the time AND marry myself to a theme I’ll do it.
Bush Mackel’s last blog post..AdWords and AdCenter and Landing Pages OH MY!
Sometimes it is so easy to validate a theme, actually, most of the time. You punch in your URL and then get the errors, most of these errors are highly simplistic HTML, so you fix them and there, you make life easier for search engines!
More on speed, or the illusion of speed.
Host your own images for buttons, directory affiliations, etc. Hot linking to images on another server (ie: BlogCatalog) will put you at the mercy of that server. If it is slow, you are slow.
Similarly, scripts running on other servers for tracking can seriously delay the loading of your page. While most services want you to put their javascript as close to the opening body tag, just say no. Throw the script at the end of the page. Putting the script at the end will allow everything you want seen to load first.
I would seriously audit all of your scripts and toss out the crap you do not need. How many free counters do you need? Nada, nil, none. You have your server logs for that. If you need minimal tracking, MyBlogLogs tracking script is good enough for that — FeedBurner stats too.
This is definitely a worthwhile comment and a highly informative tip. I agree with you about the server load time and how you are dependant on the other sites.
Thanks for your great and insightful comments, it really adds to the depth of this post.
Kind Regards,
Fabien
Good tips thanks. I have 4 & 5 covered. Thnks for the reminder on #3, I know I need to reduce the size of my images. 1&2 will take more tech knowledge than I have right now.
I really don’t understand #1. Wouldn’t having “no follow” eliminate the whole purpose of commentLuv. I would think Google would like links out.
Ned Carey
Thanks for the reply,
Ned