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Blogging Is An ‘Okay’ Business Model, But Why Can’t It Make The Leap To ‘Great’?

Blogging is not a great business model, it’s more of an ‘okay’ one. There are bountiful amounts of reasons people can use to tell you why it’s fantastic, but when it comes down to it; it takes up a lot of time, and for some, it rarely yields any significant results. In addition to this, blogging has the ability to cause you stress and burn you out; and no amount of passion can prevent this from happening. We’re human after all, we get tired even when we’re having the time of our lives. One-man-band blogs may never succeed in making a significant income online; and this depends largely on their marketing, commitment, motivation and dedication. High proficiency in writing is an invaluable tool, especially if you’re looking to ‘make it big’.

The Successful Blogs, Ones That Actually Make Money Online…What’s The Secret?

There is no secret, you need only look at their blogs and they will tell you all you need to know. Successful blogs are usually backed by a team of dedicated writers, editors and chief executive officers. These people have built entire companies based around blogging and these companies have solid foundations. These companies include the likes of TechCrunch and b5media. Other reasons for bloggers being successful include the fact that they started very early (when it was much easier to get readers), wrote interesting material and continue to entertain or inform their audiences (they’ve kept up with the times). Blogs covering hot topics like celebrity gossip and news opinion may also attract significantly greater audience because they are broad topics which many are interested to read about often, even if the blog is only six months old.

Does ‘Blogging’ Even Have A Sound Business Model? Is It All Just Fluff And No Puff?

Blogging in essence does not have a viable or feasible business model as such, for a lot of people it revolves along the lines of banners or text advertisements and affiliate marketing. The problems associated with making an income this way revolves around traffic, content, design and offers. A blog needs to have all of those going for it in order to make a significant turnover. Little traffic, average content and mediocre affiliate offers will not get you very far. You need to have the ability to drive the masses, keep up renewed interest and keep pushing your content diversity; because without diversity and progression, people will lose interest. A good affiliate company always helps to maximize profits as well because they provide you with top-notch, contextually relevant offers for pay-per-lead or sale.

The World Of “Make Money Blogging”…Is It All It’s Cracked Up To Be? Maybe It’s Just A Fad.

The ‘make money blogging‘ craze started three to four years ago. It has since spawned a plethora of small and insignificant little blogs struggling to make a couple of pennies online by blogging. They were told that they could make thousands per month by having advertisements on their blog and attracting people to their blogs. This is most certainly an example of hype and one that has caught out so many individuals online.  A huge percentage of blogs are lucky if they can pull off their monthly hosting costs and blessed if they can attain a profit. The point is that very few blogs actually succeed and pull through, some blogs get to the ‘out of the darkness’ stage (some people know their blog exists) and never go further than that.

Skyrocketing Your Blog To Success And Stardom…How Exactly Can This Be Achieved?

Your blog can succeed, but competition in the industry is only getting tougher, more and more bloggers are coming out of nowhere and are gaining credibility in their respective niches and markets. Skyrocketing Your Blog To Success is no easy task, but it’s not extremely hard either. It comes down to presentation, process and promotion. These three P’s are the most important factors in deciding your blogs success. They are a streamlined way of looking at your blog and ensuring that all the cogs and gearwheels are truly interlocking.

Presentation

This refers to your blog and it’s overall appearance, it also relates to your own personal appearance. In addition to this it includes your demeanor towards people, your personality, how you respond to emails, messages etc…You have to always be focused, caring, generous and positive, especially when replying to reader comments, reader emails, business emails or client messages. An aura of positivity will welcome the reader to visit your blog more in the future. One email not responded to may lose you a reader for a lifetime, or at least the next six to twelve months. First impressions are everything, don’t lose visitors because of slow load-time, excessive ads, bad content, obscene language etc…

Process

Process is more about your content writing than anything else, but it also involves your work and life schedule. Processing your blog posts means that you ensure your points are clear, concise and convincing, you should also aim for them to provide new value as opposed to older post points being rehashed in a new post. Your writing process should include a clear writing, editing and proof-reading stage, graphic enhancements are optional as some people want to reduce blog load-time and opt out of using them altogether. Streamlining your life has many benefits, it means that you spend less time procrastinating and more time doing actual work. Procrastination occurs when you feel you have the time to do so, make your deadlines and work margins razor sharp so you don’t have as much free time.

Promotion

The most important stage of the blog posting process, and the most forgotten stage of the blogging process. If you don’t promote your blog post…who’s going to read it? Yes, I know you may have RSS subscribers, but you really need to boost your readership further. Twitter, Plurk, FriendFeed, Pownce, Identi.ca, Digg, Mixx, StumbleUpon, Reddit, Delicious, MyBlogLog Members, BlogCatalog broadcast, email list subscribers and the list goes on…Develop big networks on the above social media sites and use them all when you publish your next post, you’re bound to get a couple of hundred extra visitors.

Can You Really “Make Money Blogging”…Is It The Result Of Excessive Hype And Buzz?

All in all, being a blogger can earn you money, but it is truly hard work (especially for people starting anew who don’t know much about social media etc…). I often refer to my blogging journey as a 180 degree roller-coaster experience because I’ve just learnt so much about Blogging, Programming, Writing, Social-Media, SEO, SEM and so many more topics. Successful, Money-Making and Hot Topic blogs are the result of a profound understanding of people, what they like to read, how they interact with a web-site and what makes them ‘tick’ or inclined to respond. In the end it comes down to the age old expression -

“You only get out what you put in“.

Tags: b5media, digg, huffington post, make money blogging, pay per lead, perez hilton, seo, techcrunch, twitter