5 Ways To Increase Your RSS Subscriber Count And Get More Returning Visitors

October 4th, 2008 by Fabien

1. Get A Custom Designed Theme

If you are serious about making a name for yourself or popularising your site, getting a custom designed theme is quintessential. Here are a few important notes to remember when downloading or using a new theme. They are the overarching principles of functional and accessible web design.

Make it simple to use and easy to navigate
Ensure it is visually pleasing, but also fast loading
Use a light colour scheme, 3 or less heavy colours

2. Give Away A Free Report Or e-Book

A classic way to increase your readership base and reader loyalty is to offer something for free. Free stuff always works wonders and it is something that people can keep. You can be guaranteed that if it is good enough, people will continue to refer to it in the search for answers and success.

Free reports should be short and concise, clearly stating a point, theme or message
A well designed report should contain a linked contents page for ease of navigation
Visually pleasing reports will make them memorable

3. Post Resourceful Content And Lists

Numerous studies have proven that humans never read everything on the screen unless it is something extremely vital or crucial to their lives. This means that providing resourceful content and lists are essential for creating a site that is successful in attaining a constant flow of new readers, subscribers and customers.

Resourceful content should have a logical flow or sequence
Different ideas or topics within the content should be clearly denoted with headings
Lists used intermittently within a post will grab reader attention

4. Write Clear And Concise Posts

Get to the point! No one is interested in reading a post that is constantly going off on a tangent about what they had for dinner last night. Clarity and conciseness within a post is what people admire, this is the kind of stuff that people will bookmark because a point is stated in less than one or two thousand words.

Use proper text formatting to emphasise the important points
Do not excessively bold, italicise or underline the text
Say what you mean and mean what you say, don’t candy-coat
Remember that you have about 3 seconds to win or lose a visitor

5. Remind Your Visitors To Subscribe

A site actively seeking subscribers will use reminders in their header and after a post; and sometimes, in the footer, in emails etc… Subscribe To www.SmallFishBigMoney.com Via RSS or Email Now! Upon analysis, the previous sentence seems like a normal subscription line, but what does it make use of?

The text has been properly formatted and it looks visually pleasing
It uses the word ‘Now’ as a definite Call To Action
It has a link with the anchor text as the site URL
It provides multiple subscription options for readers

Your Thoughts, Comments, Opinions, Suggestions and Additions

Your Feedback, Suggestions and Comments: What do you believe are the most effective ways of increasing RSS readership count and, in turn, getting more returning visitors?

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