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1. Business Model: Authority Blog

The first business model based on blogging is the notion of the ‘authority blog‘, this is achieved by becoming an expert in a particular field or niche and truly pumping out copious amounts of remarkable content consistently. The content you output must be useful (highly), it is often good practice to optimize it for social media, so use lists and make it easy for readers to scan.

The best idea for this type of blog is to ensure that content is easily accessible, so people do not have to pour through archives – they can simply click and go. By maximizing site usability and functionality, you will retain more returning visitors and achieve higher page-views which will in turn increase revenue, advertisements are usually limited in these types of blogs but they are found in high converting locations. An example of this type of blog is Darren Rowse from ProBlogger.Net.

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2. Business Model: Personal Blog

The second business model revolves around opening yourself up to the world and being very personable with your audience. It also involves heavy amounts of advertisements in less converting areas, hence the requirement for increased advertisements (so more revenue can be generated).This kind of blog will usually have a crowd that is very familiar with the author and has thus developed a close and solid relationship with them. This personable rapport makes readers more receptive to the authors recommendations because they are familiar with the person recommending the product and trust them more than average.

This type of business model requires the blogger to have a lifestyle which is more active than the Average Joe so that experiences can be shared with the readers, compounding the already existing relationship. The readership are more likely to complete tasks asked of them by the blogger, they also tend to visit the actual blog instead of reading the feed (largely due to the great on-blog atmosphere), so an integral part of succeeding in this type of blogging is to ensure that your blog can be interacted with in multiple ways. An example of this type of blog is John Chow from JohnChow.Com.

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3. Business Model: Paid Blogger

The third blogging based business model is that of the paid blogger. These types of blogs exhibit a sole purpose, to review products and services and be paid for it. The blogger may not make themselves known and it may seem quite ‘faceless’ at times, regardless of this, if the blog has a respectable Google PageRank, a working site design or theme and a solid writing style, they could end up earning thousands. A paid blogger may have ’some’ traffic and a few advertisements.

These kind of blogs are usually not interested in attaining huge amounts of traffic because their income is earned from reviewing products and services, not by having visitors click on ads, sign up to services or buy products. Being a paid blogger is highly rewarding, it is, however, very time consuming and requires you to sometimes review products you have not fully experienced  or tested previously. Some people have earned well beyond $5,000 per month by being a paid blogger.

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4. Business Model: Internet Marketer’s Blog

The fourth type of blog is that of an internet marketer. It is usually an ‘aside’ for most internet marketers, where they talk about their lives, upcoming product launches and recommend other Internet Marketers’ products. The readership is often very receptive because the internet marketer has pitched their own blog to their mailing list – thus attracting the most responsive subscribers (which means a higher chance of comments and interactivity on the blog).

To own this blog, you must first become a dedicated ‘internet marketer‘ and this often takes years to occur. So, the path to this is similar to authority blogging, but in this instance you must develop products and services (free or paid) which demonstrate your expertise in the niche or field of expertise. A good example of a personable internet marketer’s blog is Joel Comm of JoelComm.Com.

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5. Business Model: Affiliate Marketer’s Blog (or Spam Blog)

I include the word ’spam blog’ in brackets because some people may refer to this type of blog as a spam blog because it is seen as a repository for mounds of reviews of affiliate products or services (often with lifetime residual income for the affiliate). Nonetheless, it can succeed if constructed correctly, the trick to succeeding with this is to make your blog look and feel like a real blog, including posts of real written content and links to a few pages of ‘recommended products and services’ which is where your cash will come from when people sign up to services or buy products.

The easiest part of a blog like this is finding affiliate products, places like ClickBank and PayDotCom have literally thousands of products for multiple niches simply waiting to be sold (at good commissions of 70% to 90% of the total price!).The hardest part is gathering a loyal following, you need to be able to show that you are recommending products, but you are also outputting useful and practical content which people can use to better their lives or their own sites, whilst also coming across as honest, credible and genuine (recommendations from other bloggers, gurus and accreditation from institutions help in this area).

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Tags: darren rowse, google pagerank, joel comm, john chow, paydotcom