Young Guns: The Fearless Entrepreneur’s Guide To Chasing Your Dreams And Breaking Out On Your Own
Young Guns: The Fearless Entrepreneur’s Guide To Chasing Your Dreams And Breaking Out On Your Own
Robert Tuchman is the owner of Premiere Corporate Events and author of Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own
Business Tips from Robert Tuchman
The absolute, fundamental aim of any business is to make money out of satisfying customers. That is it; that is the goal. It is only through satisfaction of any one customer’s needs that you will make money; and keep making money. This idea must be a cornerstone to any entrepreneur’s pursuits.
WHY NOT ME? Get into the habit of asking, “Why not me?” The answer to this question will be the single most important thing in your personal campaign to build a great business from scratch. The answer to this question will lead you to success: it will strengthen your resiliency, persistency, fortitude and sense of purpose.
THE DECISION. You have to make a decision to make a name for yourself in the field that inspires you. The decision to change, whether it is catalyzed by unhappiness or otherwise, must come first. Commit yourself, with all your energy and enthusiasm, without reservation to what you love.
THE BIG IDEA. You need a big idea to transform roadblocks into reasons to move forward. The big idea will awaken you and ignite your motivation. Find ONE passion and pursue it—it should be one connected to an activity you love and should engage you emotionally.
THE FIRST TEST… AND THE FIRST PLAN. Once you have the big idea, test it. If what you are doing reminds you in any way of doing homework or feels like a chore, you have the wrong “Big Idea.” If your work passes this test, do your research and build a plan. Find a mentor! Stay focused on your short-term goals leading you to your long-term end.
THE PARTNER PRINCIPLE. Start-ups that feature two people have a significant competitive advantage over businesses in which one person, without consultation, makes all the major decisions. Picking a partner is analogous to picking a spouse: find someone who compensates for your weaknesses. Take your time: be positive about your choice as partnering with the wrong person can destroy your business, reputation, vision for the future, and physical or mental health.
GUT CHECK: GETTING STARTING. Prioritize internal workings before external: the external observable processes will not make or break your company in the first year. Your answer to “Why not me?” will lead you past your gut-check moment. You will have to expose yourself to short-term pain in order to secure the long-term that you believe you deserve.
PRIORITIES FOR THAT FIRST ALL-CONSUMING YEAR. Make a commitment: three years of long hours, hard work, and high energy. Your commitment to yourself will shape the commitment others will make with your company. You should have some main priorities—some of these being building a culture of action and enthusiasm and taking daily action on your business plan.
YOU ARE THE COMPANY. The best entrepreneurs are focused on their “why” that drives them to connect to customers—if you are truly connected you will never stop selling; it will be automatic. There is no right or wrong way to sell: just jump on the phone and talk to everyone you can with all your passion and enthusiasm.
TECHNOLOGY: OUR GENERATION’S GREAT EQUALIZER. Online, your message must be crafted carefully, resources invested wisely, and potential and actual payoff evaluated closely. To sell, find out how your customers are communicated and connecting
You Can Find Robert Tuchman on Twitter, Facebook and LinkedIn
Relevant External Content
- Young Business Executives – The Official Young Guns Site
- Young Guns Chapter One – Excerpt of Chapter One
- Seven Priorities For That First Critical Year In Business by Robert Tuchman
- How To Launch A Business During A Recession by Robert Tuchman
- Dream Job: Robert Tuchman – An Article by The New York Post
- You Can Also Check out Amazon.Com Reviews
Tags: business, premiere corporate events, robert tuchman, young guns
Posted in Book Reviews
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3 Responses to “Young Guns: The Fearless Entrepreneur’s Guide To Chasing Your Dreams And Breaking Out On Your Own”
Very inspiring words.
I agree wholeheartedly with the point “make the decision”
I believe that failure is not an option for my business and I will do whatever it takes to make it work. And I love the point about it not feeling like “homework” I am enjoying every aspect of my business from the marketing campaigns through to the day to day.
I just wished more business was coming in.
My biggest challenge is pushing forward and not giving up, and holding on until the breaking point when the business is off the ground.
thanks for sharing this article I am pumped to get going now…
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Thanks and Regards
Noel
As a graduating college student, Robert Tuchman’s “Young Guns,” is a guide for me to get started in the work force. This is an easy quick read with a lot of motivation, enthusiasm, and inspriation. I recommend it to anyone who ever had a great idea and wanted to see it work for them. It is also great for enthusiastic college students. It is a must read!
How effective is your marketing campaign? Your previous and current clients are important, are they spreading the word about NoPun? If not, could you provide incentives for them to do so. All the best of luck, thanks for reading and commenting.