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Integrity, it differentiates you from someone who has little of it – and often makes you and your business better as a result. A lot of people are involved in blackhat strategies or partake in underhand methods. Many carry out these practices for years without getting caught, most of them are, however, eventually exposed and dealt with in several different ways…

The price you pay for lack of integrity can range from a slap on the hand to a life sentence in prison, or in some places, death.

When you choose to run your business on a solid set of rules which prevent  corruption, you reap the rewards.

These rewards may range from not getting in prison to a bigger than expected profit at the end of the year.

People in the stock market are notorious for malpractice, as a result, they are seen behind bars, some for two years, others for much longer; and others are never seen again.

Now more than ever before is a time to keep your wits about you, remaining focused on responsible business practices. It is the era of transparency and the open conversation and if you are involved in malpractice, especially in online business, your entire career can come crushing down in mere seconds.

Twitter, as Joel Comm aptly called it, is indeed ‘the watercooler of the 21st century’. If your business has some dirty laundry, it will spread like wildfire. I witnessed a real life example of this recently in the affiliate marketing industry, where several notable figures banded together to expose the underhand proceedings of a particular individual.

The lessons here are simple. Refrain from taking the ‘easy’ way out, because it often ends up having lots of strings attached. Have a set of guidelines in place for your company and follow the rules of your industry.

Taking the risk of not getting caught is just too risky. The end result of malpractice outweighs whatever short term benefits it may yield.

Tags: Blackhat, Business Integrity, joel comm, Stockmarket, twitter